
Finding the best shampoo for blond highlights is crucial if you want to keep your hair looking fresh, bright, and free from unwanted brassiness. Tampa’s climate—hot, humid, and often sunny—can make it even more challenging to maintain that perfect shade of blond. Without the right products, your highlights can turn dull, dry, or take on an orange or yellow tone faster than you’d like.
Many clients come to us frustrated that their blond highlights don’t last as long as they expected. Whether it’s the harsh Florida sun, the minerals in the water, or simply using the wrong shampoo, maintaining that salon-fresh look at home can feel like a struggle. But don’t worry! With the right shampoo, you can keep your blond highlights looking vibrant and healthy between salon visits.
Not sure which shampoo to choose? We’ve done the research for you! Here are five salon-approved shampoos that will keep your highlights looking flawless, no matter what Tampa’s weather throws your way.
Why You Need a Specialized Shampoo for Blond Highlights
Blond hair, especially highlighted or color-treated blond, is more prone to damage, fading, and brassiness. Tampa’s environmental factors can make these issues even worse. This is why using any old shampoo won’t cut it—you need one specifically designed to protect and enhance your blond highlights.
Common Issues with Blond Highlights:
Brassiness: Warm, yellow or orange tones can develop due to sun exposure, heat styling, and minerals in hard water.
Dryness and Damage: Lightened hair tends to be more fragile, requiring extra hydration and strengthening ingredients.
Fading: Without proper care, your highlights can become dull or washed out much faster.
A high-quality purple or toning shampoo can help combat these problems. Purple pigments neutralize brassy tones, while nourishing ingredients keep your hair strong, soft, and healthy. The right shampoo makes all the difference in maintaining your color between salon visits.
Top 5 Salon-Approved Shampoos for Blond Highlights

1. Redken Color Extend Blondage Shampoo
Best for: Toning brassiness and strengthening damaged blond hair
Redken’s Color Extend Blondage Shampoo is a go-to for keeping blond highlights looking cool and vibrant. It contains ultra-violet pigments that instantly counteract brassy tones while gently cleansing your hair.
Key Benefits:
Purple pigments neutralize unwanted warm tones.
Citric acid strengthens and repairs hair, reducing breakage.
Ideal for anyone with bleach-blond, highlighted, or cool-toned blond hair.
Pro Tip: Use this shampoo 2–3 times per week to maintain your tone. Follow with a moisturizing conditioner to keep your hair soft.
2. Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo
Best for: Hydration and long-lasting color protection
Kérastase is a luxury haircare brand known for its advanced formulations, and their Blond Absolu Bain Ultra-Violet Purple Shampoo is no exception. This product works wonders on highlighted or bleached hair, keeping it vibrant while preventing excessive dryness.
Key Benefits:
Hyaluronic acid hydrates and strengthens lightened hair.
Edelweiss flower extract protects against damage and breakage.
Keeps blond highlights bright while reducing brassiness.
Pro Tip: For best results, let the shampoo sit in your hair for 2–5 minutes before rinsing to allow the purple pigments to fully tone your highlights.
3. dpHUE Cool Blonde Shampoo
Best for: Gentle, sulfate-free toning
If you prefer a sulfate-free shampoo that still keeps your blond looking fresh, dpHUE Cool Blonde Shampoo is an excellent choice. It’s designed to maintain brightness without stripping the natural oils from your hair.
Key Benefits:
Sulfate-free formula keeps hair soft and healthy.
Violet pigments reduce brassiness without over-drying.
Great for blond highlights that need gentle, regular toning.
Pro Tip: Pair this shampoo with dpHUE’s Cool Blonde Conditioner for extra hydration and color protection.
4. Nexxus Blonde Assure Purple Shampoo
Best for: Strengthening and repairing highlighted hair
Nexxus Blonde Assure Shampoo is not just about toning—it also nourishes and fortifies weakened hair. It contains a protein-fusion blend that helps rebuild damaged hair while keeping your blond highlights looking fresh.
Key Benefits:
Protein-enriched formula strengthens and repairs hair.
Purple pigments neutralize brassiness.
Lightweight, non-drying formula suitable for regular use.
Pro Tip: If your hair feels dry after using toning shampoos, alternate with a moisturizing shampoo to maintain softness and shine.
5. Aveda Blue Malva Shampoo
Best for: Natural ingredients and eco-friendly hair care
Aveda’s Blue Malva Shampoo is a salon favorite for those who prefer natural ingredients. It uses blue malva and coneflower to enhance blond highlights while neutralizing brassy tones. Unlike other toning shampoos, it works for both warm and cool blondes, making it a versatile choice.
Key Benefits:
Botanical-based formula gently tones and enhances highlights.
Adds shine while reducing brassiness.
Suitable for all blond shades, including warm blondes.
Pro Tip: Aveda’s formula is gentle enough for daily use, making it a great option for those who want consistent toning without over-drying their hair.
How to Maintain Blond Highlights in Tampa’s Climate

Tampa’s environment presents unique challenges for blond hair. Here’s how to keep your highlights looking their best:
1. Protect Your Hair from the Sun
UV rays can fade blond highlights quickly. Use a UV-protecting hair spray or wear a hat when spending time outdoors.
2. Install a Shower Filter
Tampa’s water has minerals that can cause blond hair to become brassy. A shower filter helps remove impurities and keep your highlights fresh.
3. Deep Condition Weekly
Blond hair is prone to dryness, so using a moisturizing hair mask once a week can keep your hair soft and hydrated.
How Salon Eunoia Can Help You
At Salon Eunoia, we specialize in blond highlights and know exactly how to keep your color looking fresh in Tampa’s climate.
Address: 4218 Henderson Blvd, Tampa, FL 33629Call us: (813) 442-4272
Why Choose Salon Eunoia?
Custom blond treatments tailored to your hair type and lifestyle.
Expert colorists who specialize in blond hair care.
Professional product recommendations to extend the life of your highlights.
If you’re struggling with brassiness, dryness, or fading highlights, we can help! Book an appointment today and let us keep your blond looking salon-fresh.
Frequently Asked Questions
1. How often should I wash my hair to maintain blond highlights?
It's advisable to wash your hair less frequently, such as every other day or even every four days, to preserve color vibrancy.
2. Can I use regular shampoo on my blond highlights?
Using shampoos specifically formulated for blond hair, like purple shampoos, is recommended to neutralize brassy tones and maintain brightness.
3. How often should I use purple shampoo on my blond highlights?
It's recommended to use purple shampoo a few times a week to avoid brassy tones in your blonde hair color.
4. Do blond highlights require frequent touch-ups?
Yes, regular maintenance is necessary to keep blond highlights looking fresh and vibrant, with touch-ups needed to prevent roots from showing and to maintain brightness.
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